Shoestring Marketing with FaceBook

All business owners understand the importance of marketing. It is what connects your potential customers with your product or services. Great, so we all accept the fact that we need to market our business, yet how do we do it without putting a considerable dent in our budget?!

One thing you must consider if you are a small business struggling with maintaining the cost of your previous advertising campaigns is social media. These days, the social media world offers you loads of options for marketing your business without the hefty price tag of traditional marketing methods.

Take a look at FB for instance. This super popular social media platform allows businesses to create fan pages for free(for the time being) and collect fans by the thousands. All without paying a single red cent. However, if you do find a surplus in your margins, and you are interested in some low cost direct marketing FB also features PPC services similar to Google adwords.

Not only does this afford you the luxury of publishing your brand to as many fans as you can attract, it also gives you the ability to connect with them in a personal way. Isn't rapport building one of the very first things we teach in sales classes? If your business doesn't have a FB fan page, then you are missing a great opportunity to score some very economic local exposure.

http://adage.com/digital/article?article_id=142765